Privacy Policy
Last updated: July 9, 2026
Accent Allergy / Accent Physician Specialists respects your privacy. This Privacy Policy explains how we may collect, use, protect, and share information when you visit https://gainesvilleallergycenter.com, contact our office, submit a form, request information, access patient resources, use links provided on our website, or otherwise interact with our website.
This Privacy Policy applies only to information collected through this website. It does not replace any HIPAA Notice of Privacy Practices or other patient privacy notice that applies to protected health information collected, used, maintained, or disclosed as part of patient care.
Who We Are
Our website address is: https://gainesvilleallergycenter.com.
Accent Allergy, also known as Gainesville Allergy Center, is part of Accent Physician Specialists and provides allergy, asthma, sinus, immunotherapy, allergy testing, food allergy, environmental allergy, and related care in Gainesville, Florida and Lake City, Florida.
Business name: Accent Allergy / Accent Physician Specialists
Main Office: 4340 W Newberry Road, Suite 301, Gainesville, FL 32607
Lake City Office: 2086 SW Main Blvd., Suite 103, Lake City, FL 32025
Phone: (352) 372-9414
Fax: (352) 271-5393
Email: contactus@accentmd.com
Website: https://gainesvilleallergycenter.com
Information We Collect
We collect information in a limited number of ways, including information you choose to provide and information that may be collected automatically through website technology.
Information You Provide Voluntarily
You may choose to provide information when you contact us by phone, email, mail, through a website form, through an appointment-related request, or through any website feature that may be available. This may include:
- Name
- Email address
- Phone number
- Mailing address, if provided
- Appointment-related information
- Service or condition-related inquiry information
- Billing or payment-related inquiry information, if applicable
- Information included in your message or inquiry
- Information related to accessibility requests or general communications
Please do not submit sensitive medical information, urgent medical concerns, emergency information, Social Security numbers, financial account numbers, photographs, or other highly confidential information through unsecured website communications or general email unless specifically requested through an appropriate and secure process.
If you are experiencing a medical emergency, call 911 or go to the nearest emergency department. For medical questions, patient-specific concerns, appointments, prescription issues, billing matters, or urgent issues, please contact our office directly by phone or use the appropriate secure patient communication channel.
Information Collected Automatically
When you visit our website, certain information may be collected automatically by our website, hosting provider, security tools, cookie consent tools, accessibility tools, analytics tools if enabled, advertising tools if enabled, WordPress-related technology, embedded content providers, or similar services. This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Referring website or search engine
- Date and time of visit
- General usage and performance data
- Approximate location based on browser, device, or IP information
- Cookie and consent preference data
- Accessibility, language, or display preferences, where applicable
- Interactions with maps, embedded content, videos, forms, or social media links, where applicable
How We Use Information
Accent Allergy / Accent Physician Specialists may use information collected through the website for the following purposes:
- To respond to inquiries and communications
- To provide information about our practice, providers, services, patient resources, appointments, office hours, and locations
- To help visitors access patient resources, appointment information, directions, forms, HIPAA privacy information, or other practice-related resources
- To communicate with you about a request, question, appointment inquiry, billing matter, or service interest
- To maintain, operate, secure, and improve the website
- To support website accessibility, usability, and language or display preferences
- To understand general website functionality and performance
- To measure marketing, advertising, or campaign performance, if such tools are enabled
- To help protect the website from spam, bots, abuse, unauthorized access, fraud, and security threats
- To comply with applicable legal, healthcare, administrative, recordkeeping, or regulatory obligations
We do not use website activity to provide medical diagnosis or treatment. Information on this website is provided for general informational purposes only.
HIPAA and Patient Privacy
Accent Physician Specialists is committed to protecting patient privacy. Health information collected, used, maintained, or disclosed as part of patient care is handled in accordance with applicable healthcare privacy laws, including HIPAA, and any applicable HIPAA Notice of Privacy Practices.
This Website Privacy Policy is separate from patient privacy notices. If you are a patient, please review the applicable HIPAA Notice of Privacy Practices for information about how protected health information may be used and disclosed.
The availability of general website information, patient resources, provider information, service descriptions, office information, or contact information does not create a provider-patient relationship and should not be used as a substitute for professional medical advice, diagnosis, or treatment.
Website Forms and Communications
Our website may include forms or links that allow visitors to contact Accent Allergy, request information, ask about services, request appointments, or communicate with our team. Information submitted through these features may be used to review, route, and respond to the request.
Website forms and general email are not intended for emergencies, urgent medical issues, confidential medical details, or time-sensitive information. If you are experiencing a medical emergency, call 911 or seek immediate medical attention.
By submitting a website form or inquiry, you agree that Accent Allergy / Accent Physician Specialists may contact you by email, phone, or text message regarding your inquiry. Message and data rates may apply for text messages. You may ask us not to contact you again at any time.
Google reCAPTCHA and Spam Prevention
Our website may use Google reCAPTCHA or similar CAPTCHA tools to help protect website forms from spam, abuse, and automated submissions.
Google reCAPTCHA may collect hardware and software information, such as device and application data, and send that information to Google for analysis. Use of reCAPTCHA is subject to Google’s privacy practices and terms.
You can review Google’s Privacy Policy here:
Google Analytics, Google Tag Manager, and Similar Tools
Depending on the current website configuration, Accent Allergy / Accent Physician Specialists may use Google Analytics, Google Tag Manager, or similar analytics tools to help understand how visitors use the website and to improve website performance, usability, content, and marketing.
Analytics tools may collect information such as pages visited, time spent on the website, browser type, device type, general location data, referral source, and other usage information. These tools may use cookies or similar technologies.
Google may process information according to its own privacy practices. You can learn more about how Google uses information from websites and apps that use Google services here:
Visitors may be able to control or limit certain analytics cookies through our cookie consent tool, browser settings, or opt-out tools provided by Google or other analytics providers.
Google Maps and Embedded Content
Our website may include embedded maps, directions, videos, images, social media links, or other content from third-party websites, including Google Maps or other Google services.
Embedded content from third-party websites behaves in the same way as if you visited that third-party website directly. These third parties may collect information about your interaction with the embedded content, use cookies or similar technologies, and process information according to their own privacy policies.
Where available, we may use consent controls or other configuration options to limit non-essential tracking before consent. However, third-party embedded content may still be governed by the privacy practices of the third-party provider.
Marketing, Advertising, and Remarketing Tools
Depending on the tools enabled on the website, we may use marketing, advertising, conversion tracking, or remarketing technologies to understand general website performance, measure campaign effectiveness, or show relevant content and advertising.
These tools may use cookies, pixels, tags, or similar technologies. If such tools are enabled, visitors may be able to accept, reject, or manage certain categories of cookies through our cookie consent tool, browser settings, or privacy tools provided by the relevant platform.
Cookies and Similar Technologies
Our website may use cookies, pixels, local storage, and similar technologies to support website functionality, security, spam prevention, accessibility features, analytics, advertising, performance, embedded content, and user preferences.
Cookies are small text files stored on your device when you visit a website. Cookies may help the website remember preferences, protect against bots or abuse, support security features, measure website usage, and improve how the website functions.
Cookies may be used for purposes such as:
- Remembering cookie consent choices
- Supporting basic website functionality
- Supporting website security and spam prevention
- Supporting CAPTCHA or reCAPTCHA tools
- Measuring website traffic and performance, if analytics are enabled
- Measuring advertising or campaign performance, if advertising tools are enabled
- Helping pages load more efficiently
- Remembering accessibility toolbar preferences
- Remembering language, display, or usability settings
- Supporting embedded maps, videos, reviews, or media functionality
- Supporting website forms or appointment-related features, if enabled
- Supporting WordPress administrator login sessions
Depending on your browser settings and the tools enabled on the website, you may be able to accept, reject, or manage certain categories of cookies through our cookie consent tool.
You can also adjust your browser settings to refuse or delete cookies. Some website features may not function properly if cookies are disabled.
Cookie Policy
For more detailed information about the cookies used on this website, including cookies related to cookie preferences, Google reCAPTCHA, Google Analytics, Google Tag Manager, Google Maps, and other tools identified through our cookie consent system, please review our Cookie Policy.
Cookie Consent and Privacy Preferences
Our website may use a cookie consent or privacy preference tool to provide visitors with information and choices regarding certain cookies and tracking technologies.
Where the cookie consent tool is available, visitors may be able to accept all cookies, reject non-essential cookies, or manage cookie categories. Rejecting non-essential cookies does not prevent you from voluntarily contacting us, calling our office, submitting a website form, or requesting information where available.
If you change browsers, clear cookies, use a different device, or update browser settings, you may need to update your cookie preferences again.
Patient Portal, Appointment Links, and External Patient Services
Our website may link to third-party patient portal, appointment request, payment, or patient communication platforms. These services are controlled by third parties and may use their own cookies, tracking technologies, privacy policies, and security practices.
Information submitted through third-party patient portals, appointment platforms, or external patient services is governed by the privacy policies, terms, and healthcare privacy practices applicable to those services.
Accent Allergy / Accent Physician Specialists is not responsible for the privacy practices, security, availability, or content of third-party websites or portals that are not controlled by us.
Website Plugins and Third-Party Tools
Our website is built with WordPress and may use plugins or third-party tools to provide design, forms, security, CAPTCHA, accessibility, translation, performance, analytics, advertising, SEO, cookie consent, embedded content, and related website functionality.
These tools may process limited technical information as needed to provide their services. Examples may include:
- WordPress: used to build, display, and manage website content.
- Website hosting and security tools: used to operate, secure, monitor, and maintain the website.
- Website form tools: used to collect and process inquiries where forms are enabled.
- Google reCAPTCHA or similar CAPTCHA tools: used to help protect website forms from spam and abuse.
- Cookie consent tools: used to display cookie notices and manage visitor cookie preferences.
- Google Analytics, Google Tag Manager, or similar analytics tools: used only if enabled to measure website traffic and usage.
- Google Maps or other embedded content providers: used to display maps, directions, videos, reviews, or other external content.
- Advertising or remarketing tools: used only if enabled to measure campaign performance or support advertising.
- Accessibility tools: used to provide accessibility features and may remember accessibility-related preferences selected by visitors.
- SEO, caching, image optimization, and performance tools: used to improve website visibility, speed, and functionality.
Third-party providers may have their own privacy policies and data practices. We do not control the privacy practices of third-party providers.
Accessibility Tools
Our website may use accessibility tools to help improve usability for visitors. These tools may allow visitors to adjust visual settings, contrast, text size, navigation options, language options, or other display preferences.
Accessibility-related tools may use cookies or local storage to remember selected preferences. These tools are provided to support usability and do not replace our ongoing efforts to improve website accessibility.
Security and Spam Prevention
We use reasonable administrative, technical, and security measures to help protect the website and information associated with it. This may include hosting security, firewall tools, login protection, malware scanning, spam prevention, bot protection, CAPTCHA or reCAPTCHA tools, and review of suspicious activity.
No website, server, email system, online form, patient portal, appointment platform, or online transmission is completely secure. We cannot guarantee that information transmitted through the website, a third-party portal, appointment platform, or by email will be completely protected from unauthorized access, loss, misuse, or disclosure.
Comments and Public User Accounts
Our website is not intended to provide public visitor accounts or public comment areas for general website visitors.
If public comments or visitor account registration are enabled in the future, we may collect information submitted through those features, along with related technical information such as IP address, browser user agent, and spam-prevention data.
Media Uploads
General website visitors are not intended to upload images, videos, documents, or media files directly to this website unless a specific upload feature is provided.
If image or file uploads are enabled in the future, uploaded files may contain embedded metadata, including location data. Visitors should avoid uploading images with embedded location data or other unnecessary personal information.
Embedded Content and Links to Other Websites
Our website may include links to third-party websites or embedded content, such as maps, videos, images, social media links, patient resources, appointment resources, payment resources, department websites, or other external services.
Embedded content from other websites behaves in the same way as if you visited that website directly. These third-party websites may collect information about you, use cookies, embed additional tracking technologies, and monitor your interaction with their content.
We are not responsible for the privacy practices, content, policies, availability, or security of third-party websites.
Other Accent Department Websites
Our website may link to other Accent Physician Specialists department websites, including ENT, audiology, endocrinology, facial plastic surgery, aesthetics, sleep apnea, and related services.
These websites may have their own privacy policies, cookie settings, tools, forms, embedded content, and third-party services. Please review the privacy policies and cookie policies of those websites when visiting them.
Social Media
Our website may link to social media platforms, including Facebook or other platforms. If you interact with those platforms, they may collect information according to their own privacy policies and terms.
Who We Share Information With
We do not sell personal information for money.
We may share limited information with service providers that help us operate the website, process forms, respond to inquiries, maintain security, analyze website usage if enabled, manage cookie preferences, provide accessibility functionality, deliver email, provide business support, or perform administrative functions.
These service providers may include website hosting providers, email providers, form tools, analytics providers if enabled, advertising platforms if enabled, security tools, cookie consent tools, accessibility tools, embedded content providers, patient portal providers, appointment request platforms, and website maintenance providers.
We may also disclose information if required or permitted by law, regulation, legal process, court order, government request, healthcare privacy requirement, administrative obligation, or to protect the rights, safety, privacy, property, or security of Accent Allergy, Accent Physician Specialists, our patients, website visitors, employees, providers, or others.
How Long We Retain Information
We retain personal information only as long as reasonably necessary for the purpose it was collected, including communication, appointment-related follow-up, administrative needs, website administration, legal compliance, healthcare recordkeeping, accounting, security, and business purposes.
Technical, analytics, cookie, advertising, and security data may be retained according to the settings of our website systems, hosting provider, analytics tools, advertising tools, security tools, cookie consent tools, and related services.
Patient information and protected health information may be retained according to separate healthcare, HIPAA, legal, insurance, administrative, and medical record retention requirements.
Your Choices and Privacy Rights
You may contact us to request access to, correction of, or deletion of personal information you have submitted through the website, subject to legal, healthcare, security, accounting, administrative, or legitimate retention requirements.
You may also manage cookies through your browser settings and, where available, through our cookie consent tool.
You may ask us to stop contacting you regarding a website inquiry or non-essential communication.
To make a website privacy-related request, contact us at:
We may need to verify your identity before responding to certain requests.
Children’s Privacy
Our website is intended to provide general information about allergy, asthma, sinus, immunotherapy, testing, and related healthcare services. It is not intended to knowingly collect personal information directly from children under the age of 13 through general website features.
If we become aware that personal information from a child under 13 has been submitted through the website without appropriate authorization, we will take reasonable steps to delete or address that information in accordance with applicable requirements.
Do Not Track Signals
Some browsers may send “Do Not Track” signals. Because there is not a uniform industry standard for responding to these signals, our website may not respond to them automatically. Visitors may manage cookies through browser settings and, where available, through our cookie consent tool.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, plugins, tools, services, legal requirements, healthcare privacy practices, or business practices.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or how website-related information is handled, please contact us:
Accent Allergy / Accent Physician Specialists
Main Office: 4340 W Newberry Road, Suite 301
Gainesville, FL 32607
Lake City Office: 2086 SW Main Blvd., Suite 103
Lake City, FL 32025
Phone: (352) 372-9414
Fax: (352) 271-5393
Email: contactus@accentmd.com
Website: https://gainesvilleallergycenter.com